Practice Leadership Program

Read about Dr. Charles featured on for his private practice business success (May 11, 2017).

To be a great doctor, you must also be a great businessperson so you can practice as you see fit for the maximum benefit to your patients.

Two Packages are available.

Package 1—Contains the entire Applied Kinesiology Course and the Practice Leadership Playbook with accompanying audios.

Package 2—Contains the Practice Leadership Playbook.

Practice Leadership Program
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You have to learn business principles, protocols and procedures just as you learned healing principles, protocols and procedures. You have to earn your diploma in Practice Leadership because doctors are leaders, not managers!

The Practice Leadership Program is an 8-part success program for the practicing chiropractor:

  1. Success principles rooted in integrity and used by all high achievers

  2. Practice protocols employed by successful healthcare providers

  3. Inspirational truths to keep your thoughts positive and accurate

  4. Free Listing on the Charles Seminars / Charles Institute website

  5. Verbal Judo so you can adeptly handle any attacks on you or holistic healthcare

  6. Marketing and Financial Strategies proven to help you create the practice of your dreams

  7. Mentoring to guide you through the development of your private practice muscles

  8. Now bundled in an affordable package

 Eight months from now your freedom from insurance can be at least doubled.

Ask yourself, "Is it smarter to earn the same money seeing 400 patients in a week, or 40?" Remember, "It's not how many patients you see, it's how many you heal that dictates your success — professionally and personally!" If this investment in yourself — in attaining a richer level of insight and healing knowledge — appeals to you, then you are in luck.  


"I've been able to build a million dollar, AK, All-Cash dream practice using the attitude, mind-set and principles laid out in Dr Charles' Practice Leadership Program ™. I recommend it to any doc that truly wants a Dream Practice.- Howard Cohn DC, Costa Mesa, CA 

"I found your Practice Leadership Program very useful. I mined several diamonds-well worth the time and money. Thank you for your creation"  - Dr. William Maykel, Wellesley, MA (Private Practice since 1978) 

"I'm in school at the Oregon College of Oriental Medicine. My father gave me your Practice Leadership Program. It is very informative and will be indispensable when starting my practice. Thank you!" - Patrick Gazzini

“Let me thank and congratulate you on 2 very fine products, the PowerKinetics® DVD & The Practice Leadership Program. I own them both and love em! Also, thank you and The Practice Leadership Members for helping me with a $250,000 grant.”  - Dr. Jessica Loda, Ithaca, NY

"Thank you for all of your practice building tips. Steve and I really enjoyed hearing your positive outlook on building a practice! We are both really excited and jazzed about starting and how awesome AK really is! More than ever we appreciate all that you gave us. Thanks again for your inspiration. It truly is 'Science Properly Applied’.”
 - Dr. Shelley Crombach & Dr. Steve Brandon

“Dear fellow practitioners, The Practice Leadership Program is a no BS approach to guiding and mentoring you on how to 'lead your ship.’ Follow it step by step and you will be amazed at how growth in yourself personally will translate into what you are able to accomplish in your practice. Thank you Dr. Charles!"  - Zeya Alikhan B. Sc, D.C. Ontario, Canada (AK practitioner since 1993)

This lifetime accumulation of healing, practice building, and personal growth information is bundled for you in the most affordable package EVER!

I am sharing with you what has worked for me for over three decades.

I have developed and used these principles in California as well as New York. I have feverishly studied success and business principles since a very wealthy real estate magnate took me under his wing to share with me his knowledge.

First off, you must have something unique to offer. I developed my adjusting skills to a very high level and learned Applied Kinesiology as my healing system. I encourage you to do the same because it allows you flexibility and a vast array of healing techniques that you can spend time employing on patients.

The fact is patients are more willing to spend their hard-earned money on you if you spend time with them and get results. Quite frankly, spending 3 minutes adjusting the entire spine or 30 seconds manipulating one segment is not going to sit well with most of the general public. 

This Program combines the Applied Kinesiology Certification Course with the NEW Practice Leadership Program.

The Applied Kinesiology Certification Course includes 8 units of AK / Chiropractic DVDs and workbooks to expand and enhance your healing tools. See complete 8-part course description.

The Practice Leadership Program (PLP) includes 8 Modules in CDs and in your PLP Playbook regarding success principles and Practice Building Protocols.


For the investment of a 3-credit college course, 
you can create the practice and the future you want! 

If you want to save money and invest in the entire Program (Package 1 below), you'll pay just $275 for each of the 8 units (regularly $395 each) in the Applied Kinesiology 100 Hour Certification Course** — each unit includes a DVD and workbook — plus $69 for each of the Practice Leadership CDs and Playbooks (regularly $99) in the Practice Leadership Membership — which also includes discounts off seminars and reimbursements when your patients purchase materials using your personal code.

** The AK 100 Hour Course gives you an exciting array of tools to heal patients who may not respond to other techniques. THIS IS THE KEY TO YOUR SUCCESS! If you do not have something unique to offer your patients they will not be as willing to leave the status quo insurance model. WHY should they if you are simply offering what every chiropractor on your block is doing? To see more information about what you will learn, go to

PACKAGE 1 - The Entire Program
AK 100 Hour Certification Course
+ Practice Leadership Program

  • Applied Kinesiology 100 Hour Certification Course on DVD’s and Workbooks (8 units)

  • 8 Practice Leadership CDs and Playbook

  • FREE listing on the AK Doctors page on the Charles Seminars website

Total Investment = $2752 (plus S+H)
for the 8-part AK Certification Course
and 8 Practice Leadership CDs and Playbooks
A Savings of $640!

Practice Leadership Program Playbook


Practice Leadership Program (Package 2)
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If you have already learned AK and would like the PLP Business Playbook only, this is available to you for $299. This does not include the 8 audio programs that are contained in Package 1

If you have not learned AK and only want the business material, you have this option also. However, this is the least effective option. Why? Without the specialized training, it is more difficult to stand out from the crowd and reach your highest potential.

However, this choice is available and you can always invest in the Applied Kinesiology Course and Precision Adjusting Program down the road.

  • Practice Leadership Playbook

  • You will be billed $299 (+ shipping & handling)

I want you to succeed and gain financial freedom by healing as many people as well as possible...both our reputations depend on it!
- Eugene Charles, DC, DIBAK

 Coming together is a beginning. 
Keeping together is progress. 
Working together is success. 
~ Henry Ford

*This program makes you eligible for private consultations with Dr. Charles.

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If you're looking for the Simple Investing Principles teaching, click here: Simple Investing Principles